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Event Marketing in a CRAB SHELL.

Pride comes before the fall

19.05.2012, Grugahalle Essen, NEONSPLASH Paint Party Become One. In 2011, the entrepreneurial journey of Siamak Ghofrani and Florian Eckelmann began with NEONPLASH and it was a complete success. One show after another was completely sold out with 2,000 - 3,000 tickets - Cologne, Hamburg, Munich and Berlin. In the frenzy of success, an event with 10,000 people was scheduled. Easy! But as we all know, pride comes before a fall. Full of confidence and optimism, the Grugahalle was booked directly, including a mega booking and stage concept. And from here on a lot of things backfired:

The 5 stairways to success in Performance Marketing

In the age of the digital age and the digital natives, the best way to spread a message is the Internet. Countless platforms and communication channels are just waiting to be fed with data - and there are more every day. The advantage for us marketers: We know where our scattering loss is happening and have tracking possibilities that could only be dreamed of in the past. We just have to make this advantage our advantage and that's where Perfornance Marketing comes in. With the next 5 tips and tricks we would like to give you our experience on the way and make your Perfornance Marketing a success!

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